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Google Ads Optimization Checklist (2025 Edition)
Improve your Google ads data, optimization and ROAS with Hyros: http://hyros.com/affiliate-grow.html?fpr=ben85
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Want us to mentor you to crush it with Google Ads? Go here: https://www.admasters365.com/google/?el=YTGAlong-optichecklist0925-ment
Want my agency to run your Google ads for you? Go here: https://heathmedia.co.uk/google-ads/?el=YTGAlong-optichecklist0925-gadfy
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of https://heathmedia.co.uk/?el=YTGAlong-optichecklist0925-home a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 10 years we’ve spent more than $150,000,000 on paid ad campaigns generating more than $600,000,000 in revenue.
We’ve worked with more than 3,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
32 yrs old: Today I teach over 1,000,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 500 clients every year. We’ve now crossed the $10m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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How to Get Higher Google Rankings [New Checklist]
Want higher Google rankings? Then make sure to check out this new case study.
In today’s video you’ll see how my SEO checklist helped Proven increase their organic traffic by 88.3%.
Specifically, you’ll learn…
Why “Zombie Pages” can doom your search engine rankings… and how to identify and eliminate them. In fact, as you’ll see, Sean from Proven ended up deleting 40k pages!
The next step in my SEO checklist can improve Google rankings FAST. And that step is cleaning up technical SEO issues.
Third, we’ve got on-page SEO. Here’s where I show you how to optimize your content around your target keyword (or keywords).
Next, I show you how to optimize your site around two new-ish ranking factors: click-through-rate (CTR) and dwell time. Both are becoming more and more important parts of Google’s algorithm.
Now that your content is optimized for keywords and user experience signals, it’s time to speed up your site’s loading speed. I show you two cool SEO tools that you can use to improve your site’s loading time.
Last but not least, it’s time to publish a piece of content using the Skyscraper Technique. The fact is: if you want higher Google rankings, your content needs to be significantly better than what’s out there. And that’s where this step comes into play.
All in all, I hope this SEO checklist helps you improve your Google rankings.
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